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A collection of some of the wittiest, most inventive solutions to a broad range of design and advertising problems by Bob Gill, founding partner of Pentagram and leading designer, illustrator, teacher and copywriter. With Unspecial Effects, Gill brilliantly articulates and illustrates his unique process of getting original ideas. Bob Gill is a legend among contemporary designers, and his work is featured in museum collections around the world. Gill has been elected to the New York Art Director's Club Hall of Fame and honored by the British Art Director's Club.